Beijing, China, Nov. 10, 2026 (GLOBE NEWSWIRE) — The 7th CPG Book Fest, an international publishing and cultural outreach initiative organized by China Publishing Group (CPG) and hosted by China National Publications Import & Export (Group) Co., Ltd. (CNPIEC), officially launched on June 17, 2026, at the China National Convention Center in Beijing. The six-month event aims to bring outstanding Chinese publications to a wider international audience, strengthen global publishing partnerships, and create new opportunities for cross-cultural dialogue through books and cultural creative products.
Since its inaugural edition in 2020, the CPG Book Fest has evolved into an ongoing platform for connecting Chinese publishing resources with international readers and professional communities. The 2026 edition builds on this foundation with an expanded international outreach strategy, combining professional publishing exchanges, print and digital book promotion, and the overseas distribution of cultural creative products.
Connecting Chinese Publishing with the Global Library Community
A key focus of this year’s initiative is strengthening engagement with international libraries and publishing professionals.
Beginning in March 2026, CNPIEC launched its overseas promotional activities alongside the annual conference of the Council on East Asian Libraries. Participating CPG publishers, including Encyclopedia of China Publishing House, Democracy and Legal System Press, among others, presented their latest notable databases, shared catalogs of new releases, and introduced their publishing resources to international librarians and academic professionals.
These exchanges provided a valuable opportunity for international library professionals to gain a deeper understanding of contemporary Chinese publishing and explore new resources for their collections.
Expanding Access Through Digital Platforms and International Distribution
Recognizing the diverse reading preferences and acquisition needs of international audiences, the 7th CPG Book Fest has adopted a multi-channel approach to book promotion.
During the Beijing International Book Fair, CNPIEC organized visits for global libraries to CPG’s exhibition areas and library supply section, while providing curated book recommendation catalogs to international libraries to facilitate the acquisition of quality Chinese publications.
Digital publishing has also played an important role. Through international platforms such as OverDrive and Kobo, the initiative organized nearly 10 themed e-book promotional campaigns. Participating titles recorded a twofold increase in sales, demonstrating the potential of digital channels to connect Chinese publications with readers across international markets.
To further engage global audiences, six promotional video series featuring selected titles—including Comprehensive Mirror to Aid in Government (Chinese-English Edition), A Salty Joke, and The Good Times Slipped Away Quietly—were released on Facebook, YouTube, and X under the account @GreatChineseBooks. Together, the videos generated more than 100,000 views across domestic and international platforms, extending the visibility of these publications beyond traditional book distribution channels.
Bringing Chinese Culture to International Readers Beyond Books
For the first time, the CPG Book Fest has incorporated cultural creative products into its overseas promotion program, expanding the initiative beyond conventional book distribution.
A dedicated China Publishing Group cultural creative products section was established on the www.cpggreatbook.com, showcasing distinctive products developed by CPG’s publishing houses. In Toronto, Canada, AMOMENT BOOKS partnered with People’s Literature Publishing House to showcase its cultural creative products through a special promotional event. The exhibition featured more than 200 classic book titles and over 200 cultural creative items from the publisher’s Treasures of Humanities collection, including Lu Xun-themed coffee mugs, fennel bean plush keychains, and canvas bags.
Building Lasting Partnerships Through Global Publishing Exchange
The initiative has received positive feedback from international institutional partners.
He Jianye, president of the Society for Chinese Studies Librarians (SCSL), also serves as the Librarian for Chinese Collections at the C.V. Starr East Asian Library at the University of California, Berkeley, noted that “The CPG Book Fest provides international East Asian libraries with convenient access to the latest Chinese publications through curated publishing resources, book purchase incentives, and diverse promotional activities. It creates valuable opportunities for libraries to enrich their Chinese-language collections, stay informed about developments in Chinese publishing, and deepen cooperation with publishing partners.”
Celia Li, Head of the Export Department at CNPIEC, introduced CNPIEC’s extensive export business in Chinese publications. As China’s largest professional company specializing in the import and export of publications, CNPIEC has a long-standing track record in promoting Chinese books and other publications to the international market. Through partnerships with publishers, distributors, bookstores, and cultural institutions worldwide, CNPIEC works to bring high-quality Chinese publications to international readers, foster cross-cultural exchange, and promote a deeper understanding of China.
Looking ahead, China Publishing Group will continue to strengthen its partnerships with overseas libraries, publishing institutions, bookstores, and distribution channels. By combining the reach of traditional publishing with the opportunities offered by digital platforms and cultural creative industries, CPG seeks to make more outstanding Chinese publications accessible to readers worldwide.
More than a book promotion campaign, the 7th CPG Book Fest represents an ongoing commitment to international publishing collaboration and cultural exchange—building connections between China and the world, one book and one cultural encounter at a time.
China Publishing Group (CPG) is one of China’s leading publishing and cultural conglomerates, with a comprehensive presence across the publishing value chain. Its portfolio includes more than 20 renowned publishing houses and cultural enterprises, including People’s Literature Publishing House, The Commercial Press, Zhonghua Book Company, China Translation Corporation, and China National Publications Import & Export (Group) Co., Ltd. (CNPIEC). CPG publishes over 20,000 book titles and digital publications annually, alongside 58 newspapers and magazines. Its extensive catalog features influential literary works, academic classics, reference books, and internationally recognized titles. Consistently recognized as one of China’s Top 30 Cultural Enterprises, CPG is committed to advancing publishing excellence, expanding international collaboration, and sharing Chinese culture with readers worldwide.
China National Publications Import and Export (Group) Corporation (CNPIEC) is a leading importer-exporter in the Chinese publishing industry and a premier international book fair organizer. CNPIEC has established long-term partnerships with libraries, academic institutions, and bookstores in more than 170 countries and regions. The company exports over 700,000 titles and more than 3 million copies/units of publications annually, covering books, newspapers, periodicals, audiovisual products, and digital content. Today, CNPIEC operates as a comprehensive enterprise group with business segments encompassing publications import and export, digital resource services, international exhibition hosting, print-on-demand, international publishing, cultural trade, finance, and real estate.
Media Contact:
Celia Li
E-mail: lichen@cnpiec.com.cn
Zhuolu Li,lizhuolu@cnpiec.com.cn
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