The multi-year agreement brings TCL brand visibility to Lambeau Field through in-stadium signage, video board sponsorships, digital activations, and premium hospitality access

IRVINE, Calif., Sept. 24, 2026 /PRNewswire/ — TCL, one of the world’s leading consumer electronics brands, today became a “Proud Partner of the Green Bay Packers.”  The multi-year agreement with one of the NFL’s most-historic franchises, combines premium hospitality, fan engagement initiatives, digital media integration, alumni access, and branding opportunities across Lambeau Field and the Packers’ digital ecosystem.

The partnership deepens TCL’s presence in the NFL and connects the brand with one of football’s most storied franchises and passionate fan bases.

“We’re honored to be named a Proud Partner of the Green Bay Packers, an organization with an unmatched legacy and one of the most dedicated fan communities in sports,” said Chris Hamdorf, Executive Vice President, TCL North America. “This partnership gives us a meaningful platform to engage Packers fans at Lambeau Field and beyond, while showcasing TCL’s commitment to delivering premium entertainment experiences on and off the screen.”

Partnership Highlights

The agreement includes a broad set of branding, digital, hospitality, and fan-engagement assets, such as:

• Partner Designation. TCL is designated a “Proud Partner of the Green Bay Packers,” with rights to use Packers trademarks in advertising and promotional materials, subject to team approvals and brand guidelines.
• Lambeau Field Visibility. TCL branding will appear on in-stadium signage and through video board replay sponsorships at Lambeau Field, placing the brand in front of fans at one of the NFL’s most iconic and historic venues.
• Digital & Social Engagement. The partnership includes digital advertising and social media activations across Packers-owned channels, extending TCL’s reach to fans throughout the season.
• Packers Alumni. The agreement includes an appearance by a Packers alumnus, creating unique storytelling opportunities and deeper fan engagement beyond traditional advertising.

“We’re excited to welcome TCL as a Proud Partner of the Green Bay Packers,” said Justin Wolf, Director of Corporate Partnership Sales & Activations with the Green Bay Packers. “We look forward to working together to create unique experiences for Packers fans and introducing TCL to our community in new and engaging ways.”

TCL branding and activations will roll out across the NFL season, spanning stadium signage, digital platforms, and fan engagement programs, with additional hospitality and alumni experiences planned throughout the year.

About TCL

TCL Electronics specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world’s largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all. For additional product information, please visit www.tcl.com for the full portfolio.

About the Green Bay Packers

The Green Bay Packers, an iconic professional American football team established in 1919, are the only community-owned team in U.S. professional sports, with more than half a million fans owning shares in the club. Remarkably, though the team plays in Green Bay, Wisconsin—by far the smallest city in the National Football League with just over 100,000 residents—the Packers are the league’s most successful franchise, with 13 championships, including four Super Bowls. The club’s legendary home stadium, Lambeau Field, has sold out every game since 1960 and is celebrated as one of the best gameday experiences in sports. Generations of Packers season ticket holders are known to warmly welcome all fans to their pregame tailgate parties. The entire state of Wisconsin rallies behind the Packers, with fans proudly referring to themselves as “Cheeseheads” in a nod to the state’s dairy heritage, made famous by the foam cheese hat now recognized worldwide as a symbol of the team. The Packers are more than an American football club; they are a beloved tradition that unites a community, a state and fans around the world.

TCL is a registered trademark of TCL Corporation. All other trademarks used herein are the property of their respective owners.

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SOURCE TCL